I started with a retail supply company shortly after they had lost their good standing with Amazon for 5 days, costing them approximately $80,000. B2B had been their bread and butter and was operating normally through their warehouse. Their B2C dropship channel was in dire straits. Their core physical problem was their order process required a manual interface between the vendor and the warehouse. For B2B orders that are one order for thousands, this was manageable. But dropships are thousands of orders for one item and that became too cumbersome. Automation was attempted but was unsuccessful. Their core strategic problem was there was no strategic thinking.